Digital Marketing: Definition + Strategies
Digital marketing can be used for acquisition, nurturing, building customer loyalty, and branding. Review metrics regularly, so you know where you are excelling and where you need work to become a leader in this high-impact, high-demand space. Use audience information to determine personas and get a clear view of their sales journey to establish your goals and measurement strategy. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers. Compare that to companies with weak omnichannel programs and they have a retention rate of just 33%. Defining marketing concisely is no easy feat, and it doesn't help that marketing responsibilities vary by industry, job title, and so on. It's the most popular content medium for B2C digital marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use o